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By: The Drum |
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 Like the newly converted, marketers are going all in on content creation. And for good reason. With growing numbers of consumers opting out of digital advertising, brands have realized that simply selling to people is not enough. The new mantra is creating media that audiences actively want to consume.
It’s a tantalizing vision that has played out with a predictable result. Brands that were once flooding consumers with ads are now flooding the market with content. The more content that’s out there, the harder it is to stand out. And the harder it is to stand out, the more content that marketers have felt the need to produce.
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This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
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