| Forget Ad Blocking, Your Content is Next |
|
By: The Drum |
|
 |
 Like the newly converted, marketers are going all in on content creation. And for good reason. With growing numbers of consumers opting out of digital advertising, brands have realized that simply selling to people is not enough. The new mantra is creating media that audiences actively want to consume.
It’s a tantalizing vision that has played out with a predictable result. Brands that were once flooding consumers with ads are now flooding the market with content. The more content that’s out there, the harder it is to stand out. And the harder it is to stand out, the more content that marketers have felt the need to produce.
KEEP READING HERE
|
|
This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
Graphic Designer
ThirdChannel
Boston, Massachusetts |
Freelance Producer
MCD Partners
Chicago, Illinois |
Traffic Manager
Media Logic
Roessleville, New York |
Director of Marketing
Giving Assistant
San Francisco, California |
Illustrator
Virginia Economic Development Partnership
Richmond, Virginia |
Associate Creative Director
Well Done Marketing
Indianapolis, Indiana |
Brand Intern
Virginia Tourism Corporation
Richmond, Virginia |
Analyst, Insights + Analytics
Landor Associates
New York, New York |
Director of Strategic Communications and A...
IFES
Arlington, Virginia |
Software Engineer, Full-Stack
The Nielsen Company
Needham, Massachusetts |
Copywriter
Vladimir Jones
Denver, Colorado |
Account Executive - Communications
Kellen
New York, New York |
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
