TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Microsoft’s Next Mobile Strategy is to Make iOS and Android Better
By: The Verge
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Microsoft hasn’t had a great time with mobile. While we can debate whether or not Windows Phone is finally dead, Microsoft is certainly ready to move on. After missing the mobile boat, Microsoft is now trying to sneak onto iOS and Android devices like a stealthy submarine. We’ve seen the company focus on iOS and Android apps before, but at the Build event in Seattle this week the message is clear: Microsoft is finally being realistic.

Microsoft's new push is to convince Windows users it can help them resume activities and apps even if they're using an iPhone or Android device. The idea is simple: it doesn't matter what devices you're using in the Microsoft world as long as one of them is Windows. Microsoft has a number of different tricks to try and make this a reality, and it truly believes it can help make iOS and Android devices better as a result.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on The Verge. A link to the original article can be found after the post.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top