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How Financial-Services Brands Can Put Genius Back Into Their Advertising
By: Forbes
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We’re talking advertising. And if ever there were a low-interest category in a highly regulated industry, it’s banking, closely followed by investment services.

Who even remembers the last financial-services ad they loved? I do. It was E*Trade: “He’s got money coming out the wazoo.”

But that was a decade ago. And in that same decade another highly regulated financial-services category, insurance, turned itself around by producing compelling, water-cooler advertising. Brands like Geico, State Farm and Allstate are often laugh-out-loud funny. And in our Millennial-seeking marketing environment, humor is proven to relieve the discomfort of being sold to.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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