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Can Tesla Ride Earned Media Forever?
By: Contently
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In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation. That swath of dry land, now known as the Gigafactory, is the lithium ion battery factory where Elon Musk and his team at Tesla are building the material that will power over one million electric vehicles annually by 2020.

Tesla’s investment in the Gigafactory is the company’s latest bid to accelerate sustainable energy adoption. “It’s worth highlighting the sheer scale of the Gigafactory,” Elon Musk, the famed CEO of Tesla, said in an address to Nevada legislators, who brokered the deal. “It’s not just going to be the biggest lithium ion battery factory in the world—it will be bigger than the sum of all other lithium battery factories in the world.”

In addition to its size, viewers have said it looks like its own city, the Gigafactory signals a significant shift in Tesla’s business model. While the company is often assumed to be a luxury auto-manufacturer, the Gigafactory is the manifestation of Musk’s mass-market vision.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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