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How Brands Wished Star Wars Fans a Happy May the 4th
By: The Drum
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It is May the 4th again, a date synonymous with the Star Wars franchise on the merely coincidental fact it sounds like May the Force (be with you) – a cornerstone quote upon which the series is anchored upon.

As a result, the Disney marketing powerhouse has cranked into full gear to offer the series – and its sponsors – full exposure in the run up to the launch of Star Wars: The Last Jedi in mid-December by celebrating a completely fabricated day.

With The Force Awakens and Rogue One already proving that the series has a powerful draw to brands, today the brands incited nostalgia and underlined select initiatives.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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