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How HelloFresh, Blue Apron and Martha & Marley Spoon Try to Stand Out in a Crowded Market
By: Digiday
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Today it may not be a surprise to see your inbox, Google search and Facebook News Feed filled with ads from meal-kit services with messages like, “Don’t miss out on next week’s recipes” or “Get up to 50 percent off of your first box.”

The concept of offering customers a box of fresh ingredients and easy-to-follow recipes has been a hit. Research firm Packaged Fact said there are more than 150 meal-box brands in the U.S. and predicts U.S. meal-kit delivery services will grow from an estimated $1.5 billion in sales in 2016 to a multibillion-dollar market over the next four years.

There are three market leaders, according to Packaged Facts — Blue Apron, HelloFresh and Plated — and new members like Martha & Marley Spoon have a hard time differentiating themselves in this sector. They are all ultimately offering food in a box.


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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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