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Amazon is Taking a More Simplistic Approach to Music Streaming
By: The Verge
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Six months ago, Amazon launched Music Unlimited, its on-demand music service, designed to compete against the likes of Spotify and Apple Music. Six months later the company hasn’t shared any subscriber numbers, but it is very bullish about its prospects, encouraged by the success of its Echo smart speakers, which are deeply integrated with its music offerings and in millions of homes across the country. “I see us as one of the top global streaming services,” Steve Boom, the vice president of Amazon Music said about the service’s future in an interview at the company’s office in San Francisco. “I expect us to grow faster than everybody else.”

While the incumbent streaming services have captured early adopters with powerful discovery algorithms, personally curated playlists, and big-name exclusives, the latest wave of streaming services like Amazon Music Unlimited and Pandora Premium are using simplicity to target music fans who may not have gotten on board with streaming yet. For Pandora Premium, that means creating the most intuitive streaming app to date; for Amazon Music Unlimited, that means tackling what many in the music industry see as the next major space for streaming to take off — the home.

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This article was published on The Verge. A link to the original article can be found after the post.
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