| At Facebook, Math Drives Marketing – But Data Intelligence Reigns |
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By: Forbes |
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 It's the tree-falls-in-a-forest question for today's marketers: If a YouTube video goes viral with an unreceptive audience, is it really seen at all?
Well, maybe if judged by views, but certainly not as measured by sales. With more brands clamoring for attention online than ever before, a creative campaign that doesn't target the right people makes all the splash of a snapped sapling.
Today, marketing success requires science as much as it does art. Without data intelligence to prescribe the right prospects, creatives and number crunchers are stuck in separate worlds. With it, they add up to something much more: a powerful revenue machine.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
www.forbes.com
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