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Why We Use Branding To Pull, Instead Of Sales To Push
By: Forbes
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It doesn’t matter how wealthy you are: We all have a finite amount of time and energy, and how you expend your resources determines how well your business performs. Do you use the majority of your time to pull clients to you through branding, or do you push your message out there through marketing efforts, always in search of your next sale?

Using pull versus push marketing is the difference between being stuck in an endless cycle of hunting for your next customers, and knowing you will always have a steady stream of ideal clients at your door.

And it all comes down to where you focus your efforts.

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About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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