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Four Cause Marketing Classics Passed Last Year – And A New Era Began
By: Forbes
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I’m sure I’m not alone in loving the Academy Awards’ “In Memoriam” segment, the montage of cinema greats who’ve passed away since the last Oscar fest. Their images conjure up so many memories and usually leave me with tears in my eyes.

Looking back over the last year in the world of corporate social impact initiatives, it feels as if a memorial tribute will be in order when our community assembles at the upcoming Halo Awards. Presaging the end of an era, some of our country’s best-known cause marketing campaigns faded to black in 2016.

Yoplait Save Lids To Save Lives (1998 To 2016)

General Mills, Yoplait’s parent, contributed $50 million+ over 15 years through its sponsorship of Susan G. Komen’s Race for the Cure series and by donating 10 cents to breast cancer efforts each time a consumer sent in a special pink lid from one of its yogurt cups.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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