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Nostalgia Marketing And The Search For Authenticity
By: Forbes
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I stepped inside the campus store and headed straight to the standard-issue fridges in the back.

Something “new” catches my attention from the corner of my eye, drawing me in from the other side of the glass doors. It’s a Sprite, but it’s clearly special and has hints of red on the label. Oddly transfixed, I opt for the sugary drink instead of my usual tea brand.

I didn’t even remember that it was an old favorite.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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