|Branded Stickers are the New Branded Emoji Keyboards
Prepare yourself: Brands may have reached peak emoji, but they’re just about getting started on stickers.
FOMO-infected marketers see audiences ballooning on messaging apps like WhatsApp, WeChat, Line and others. The initial focus on infiltrating these communication channels fell to emoji keyboards, which naturally became ubiquitous. Now, brands including Disney, Starbucks, Sephora and Garfield — as well as their budgets — are moving onto branded stickers.
But emoji keyboards were never anything more than another dubious marketing tactic, making for a good press release and adding to brands’ “hip” credentials, but not much more. At least 250 brands created their own emoji keyboards in 2015 and trumpeted their releases — but never actually disclosed how many downloads the emoji keyboards got, how many people actively used them or whether they drove any ROI.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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