TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
How Mars Prods Diversity in its Advertising, Agencies
By: Digiday
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
As Pepsi has discovered this week, wading into social causes is a risky business.

But with risk comes reward. Mars is one brand who has succeeded in connecting with its audience on diversity issues. Its three lauded 2016 Maltesers campaigns — which featured actors with disabilities — increased sales by 10 percent, its biggest boost in eight years.

Digiday caught up with vp of marketing at Mars, Michele Oliver, at Wednesday’s DIMA Summit in London, to hear about how brands can avoid cause-washing and make an impact.

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top