TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Twitter Lets Brands Customize Hearts on Periscope
By: Aaron Whitaker
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Twitter is adding a new feature to Periscope that will let brands add customized hearts to the live-streaming video app, according to TechCrunch. The new branded images will randomly pop up alongside the regular multi-colored hearts that appear on the side as viewers tap the usual “like” button on the side of the screen.

The Fast and Furious franchise was the first to get the custom hearts for a Periscope from the premiere of The Fate of the Furious, with the occasional colorful “F8” logo popping up in place of the usual hearts. The new hearts will show up on brand’s videos both online and in the Periscope app, whether live or replayed.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top