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Transform Or Die: Navigating The Future Of Marketing
By: Forbes
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I was fortunate recently to attend the recent Brite Conference at Columbia Business School in New York.  For ten years, some of the world’s best CMO’s and industry leaders have generously given their time to share best practice and help cascade some learning.

What struck me in the end, is that too many marketers are looking at latest Uber, Airbnb or Snap Inc as inspirational high points — when the reality is, they collectively represent the only logical way forward. Marketing has gone through such a fundamental change in the last five years.

Transform — or die. The Hunger Games is on.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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