TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
How Arby’s CEO Is Pulling Off An Unlikely Turnaround
By: Forbes
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
An Arby’s venison sandwich might strike you as disgusting, but it’s also a stroke of genius. Arby’s CEO Paul Brown has come up with menu innovations like that to drive growth at the once-downtrodden fast food chain.

When the financial crisis hit, Arby’s suffered badly. Sales and margins shrank for three straight years, from 2008 through 2010. The company began offering more promotional deals to dig itself out of a deep hole, but the recovery was slow. In 2010 a JPMorgan analyst said, “Arby's performance is amongst the worst in modern restaurant history."

In 2013, two years after Wendy’s had sold Arby’s to a private equity firm, Paul Brown, former president of Hilton Worldwide, was brought in to attempt a turnaround. Since he became CEO, the chain has grown same-store sales for 14 straight quarters. Top-line sales have jumped by 16% to $3.6 billion, and Arby’s restaurants now have average revenue of $1.1 million, 25% higher than before Brown arrived.  

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top