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The Story Behind the Most Successful Crowdfunded Font in History
By: Fast Company
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Up until this week, the most successful crowdfunded font was an almost predictable winner: Black Tie, a flexible, sans-serif typeface that scales from web CSS to apps with all the seamless utility of Helvetica. It was just the sort of inoffensive script that a designer or developer cruising Kickstarter could deploy without a second guess, which led it to raise $71,686 in 2014.

So who would have thunk a stoic typeface like Black Tie would be dethroned by a quirky outlier—a font called Futuracha Pro, developed by the Athenian creative studio Høly? At the time this article was written, Futuracha was just about to cross the $73,000 mark with a day to spare.

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About the Author
This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
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