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How a Great PR Campaign Can Build Trust with Global Clients
By: Bulldog Reporter
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PR is an industry based on people and the relationships created between them. While successful PR people build positive connections based on trust, integrity, reliability and ability, weak practitioners can damage a business quite easily.

Adding in the extra angle of creating a successful PR campaign for overseas clients is like painting that tightrope with butter. Sure, it is possible to reach the other side intact and unscathed, but the journey could include a lot more slips and take a whole lot longer than you imagined. Working with global clientele requires particular PR skills, as compared to delivering for those in a culture and environment you are familiar with—but in a world with fewer economic barriers than ever, these are essential things to learn for true success.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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