TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Google Hangouts is Getting a Major Overhaul to Take On Slack
By: The Verge
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
If you know anything about Google’s messaging strategy in the last few years, you know that it’s been a bit of a mess. Allo, the consumer app, launched without the cross-platform features users expect. Text messaging on mobile is mired in inter-carrier warfare. And Hangouts has become a punchline.

On two of those fronts, Google has been making progress. And today, in a bit of a surprise, Google has signaled that it finally decided Hangouts is supposed to be: a business communication tool to complement its consumer apps. We’re now getting a glimpse of what that means — and if the early demo I saw is any indication, it might be time to stop making fun of Hangouts.

That’s because Hangouts is turning into a group chat system that looks a hell of a lot like Slack. Like Microsoft, Google is launching a Slackalike — and like Microsoft, it’s betting that deep integration with the rest of its office suite is going to be catnip for IT managers and cost-conscious CFOs.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on The Verge. A link to the original article can be found after the post.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top