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3 Lessons From Heineken On How To Run A Purpose-Driven Business
By: Forbes
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Heineken is on a mission to “Brew a Better World” and its 2016 annual report shows how both profits and purpose are pouring from the beer manufacturer’s business.  

Running your company with socially and environmentally responsible principles is more than a feel-good idea, it’s a critical aspect of operating a successful business today. And many of the world’s biggest corporations, from Toyota, to Nike, to Heineken are weaving Corporate Social Responsibility into their business strategies. While every brand is different, CSR leaders can provide valuable insight into how you can run your company in a more sustainable and socially conscious fashion.  Heineken offers excellent examples of how to integrate purpose into core business processes and outreach.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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