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Why You Need a Cross-Functional Content Marketing Calendar
By: Contently
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I lead a double life, but there’s a secret weapon that lets me get away with it.

At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up. You’d have to pry either gig from my cold, dead fingers.

With that level of responsibility, you’d probably expect me to crash and burn by now. I’m not a smooth operator; disorganization is one of my core character traits, as anyone who takes a tour of the Contently office soon realizes. (“That’s where Joe sits—a family of sloths moved into his desk last year, but he claims it’s all part of his creative process.”) By all means I should be out on the street, offering to write listicles in exchange for a hot coffee.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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