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Your PR SEO Super Powers
By: Meltwater
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While search engine optimization (SEO) and PR have been buddies for a while now, never have they been so reliant on each other. We’re now moving into an era of PR SEO.

Why is this the case? Search seems to be a moving target. However, we know that Google rewards quality links. Well-written content and proactive outreach are a crucial part of SEO success. No one is better versed in these areas than PR pros. 

Andy Crestodina, co-founder and strategic director of Orbit Media, points out that a lot of SEO companies now have positions with the title of “outreach manager.” The reason for this position is because links and mentions from other sites are now even more important for search.

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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