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How Can PR Help to Restore Public Trust in Media? Here’s Three Tips
By: Bulldog Reporter
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According to a late 2016 Gallup poll, only 32% of respondents had “a great deal or fair amount of trust in the media.” This statistic is unsurprising, given the rise of “fake news” permeating today’s headlines and social media feeds.

For communications professionals, the fact that consumers are becoming more splintered and confused about which sources to trust is concerning. As the media is a main lifeline of our work, what can publicists do to thrive in the changing landscape?

CNN Senior Media Correspondent Brian Stelter gave a heartfelt plea after the election on the importance of standing up for truth. His plea was aimed at journalists, but it can just as easily apply to communications professionals as well. He said: “…Don’t tell half-truths, don’t shade the truth. Don’t fear the truth. And then we can focus on the other ‘t’ word—trust.”

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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