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Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now
By: Bulldog Reporter
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Having been in the PR world for a number of years it still amazes me how often I witness the same poor methodology and bad practices repeated over and over.  While we’re all aware of basics like extremely poor writing or pitching without researching media outlets or beats, there are a few other things that particularly get under my skin. They are the first things I address when working with someone new to the business or someone who has actually been taught these bad habits. Here are a few of my industry pet peeves:

EXECUTIVE QUOTES THAT SAY ABSOLUTELY NOTHING
I can’t tell you how many releases include quotes that are simply the headline restated along with a how proud or excited that the executives are that this announcement is being made. What does that mean and, honestly, who cares?

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
https://www.bulldogreporter.com/
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