TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
How Banks and Startups are Reaching the Poorest Americans
By: Digiday
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
For those who earn the least, managing one’s finances can be prohibitively expensive.

The lowest income Americans — those who earn less than $31,000 a year — make up 20 percent of the U.S. population. Yet, for many, access to financial services is a luxury. Recent research has shown that many Americans without bank accounts feel they don’t have money to warrant an account or that the fees are too high.

It’s a customer segment major bank brands still have challenges reaching, analysts say.

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top