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How Two Millennial College Dropouts Started The World's Fastest Growing Watch Brand
By: S. Thomas Daniels
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Most Millennials are too young to remember Jeff Spicoli from Fast Times At Ridgemont High (1982). For those of us who grew up in 1980s Spicoli, played by Sean Penn, became Generation X’s caraciature of what a college dropout looks like.

These days a Millennial college drop out looks more like Kramer LaPlante—clean shaven, slick hair, a six figure bank account, and juggling CNBC interviews between business trips to China and Manhattan.

LaPlante and his college roommate Jake Kassan (both eventually dropped out of University of California Santa Barbara) are the 25-year old co-founders of MVMT, pronounced “movement”, currently the world’s fastest growing watch brand.


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About the Author
S. Thomas Daniels is a concepts and copy dude who's lived and worked in six countries across four continents around the world. Find him online here.


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