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Why Pitches Are the Key to Great Content Marketing
By: Contently
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Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder. Observe how their arms wave and their fingers spread, as if they’re conjuring a tornado of imagination. Listen as they come up with characters and ideas that you never would’ve thought of yourself.

Then give them an assignment. Tell them what it has to be about. Are they as excited about the story? Is it as imaginative and filled with wonder?

If your nieces and nephews are anything like mine, the answer is probably no.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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