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Kylie Minogue And Kylie Jenner Spar Over 'Kylie' Trademark
By: Forbes
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Australian singer, songwriter, and actress Kylie Minogue has cause for celebration after beating Kylie Jenner in a legal battle over the trademark of the name Kylie.

Kylie Jenner (and her sister Kendall) submitted U.S. trademark applications for their respective first names back in 2015. Kylie wanted to protect her name in relation to advertising, entertainment and personal appearances “by a celebrity, actress, and model.” Minogue and her representative business, KBD, retaliated in February 2016, filing a notice of opposition to Jenner’s application. KBD argued that Minogue already owns trademark registrations for “Kylie Minogue Darling,” “Lucky – the Kylie Minogue musical,” and her full name, “Kylie Minogue.” She has also owned kylie.com since 1996.

Most average citizens can’t obtain a trademark for their personal names, but celebrities manage to secure trademarks when their names acquire “secondary meaning,” or a close association with a certain product or service. Since their names often represent the brand of their entertainment service, celebrities can often gain trademark protection.


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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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