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A Storybook Teaching Girls to Code the World
By: Emory Brown
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Children’s storybooks have always been a part of our culture that influences ideologies in our children’s learning journeys and even professional careers. We have classics like Winnie The Pooh, Hop on Pop, Goldilocks and the Three Bears, and who can go to bed without hearing Little Red Riding Hood every once in a while?
There’s a new storybook on the scene for the tech generation’s little girls, and it depicts them as the pioneers of tech’s future. Watch out, Pooh Bear. Little girls may be programming you to eat jelly beans from jars whenever they want. Welcome to the world of Sasha Tech Savvy Loves to Code, a storybook for a new generation.
People in Silicon Valley have been talking about the lack of representation of women in the tech space for a very long time. Solutions have included everything from schools focusing on STEM and STEAM programming to organizations like Black Girls Code and Hispanic Girls Code creating social networks and communities that have organizations like Google purchasing a building and making substantial investments to see these organizations soar. The “Girl Code” movement is strong. But what’s a movement without stories for the kids to hear?
That’s why Sasha Ariel, an Information Systems major at Pace University in New York and author of the Sasha Tech Savvy Loves to Code series, felt the need to write stories for a generation of girls who will have the opportunity to program the technology of tomorrow. She writes her books to encourage and empower girls, with a special emphasis on helping girls of color (ages 7–10) to learn how to code.

Sasha Tech Savvy is an extremely smart 10-year old Black girl who lives in Washington, DC with her dad Steve Savvy, a chef, her mom Stacy Savvy, a computer software developer, and her older brother, Savion Savvy. Yes, everyone is savvy at something. She’s in her pursuits to code by her best friends, Gabby Reyes and Ashley Webster, as they experience the trials and triumphs of being a coder from a 10-year-old’s perspective. It’s totally rooted in the real experiences that Sasha Ariel has lived in her life.
This real-life look at the world of computer science is spoken in kids’ dialect. Sasha teaches girls things like basic coding terms. Life skills like problem-solving, the benefits of trying something new, overcoming challenges, and the importance of asking for help when needed are also discussed.  However, more importantly, what’s really cool about this brand is that it also highlights women and girl role models who are currently involved in STEM fields.
Sasha’s goal is to get more girls interested in pursuing careers in coding, because according to recent studies only 1% of girls are interested in pursuing a computer science degree. Even more interesting is that only 11% of women of color are in STEM-related careers. That’s why Sasha Tech Savvy is here to teach girls that coding the world is a “girl thing” too. I can imagine it now. A Beyoncé remix…. “Who Codes The World? Girls!”

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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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