TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Why Do Insurance Companies Advertise So Much?
By: Contently
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
How many insurance ad campaigns can you name off the top of your head? Probably a lot.

There’s Mayhem from AllstateFlo from ProgressiveGood HandsGood NeighborsJake and his khakisPeyton and his parmDiscount Double ChecksCliff PaulGeneralsFarmers, the Geico Gecko, the Geico Cavemen, and “AFLAC!“—just to name a few.

Most of these campaigns are zany, full of jingles and catchphrases. They tend to be the kind of ads that stick in your head.

Now think about insurance companies. Do you know which brands supply each of your policies? How much is the deductible in your health plan? Everyone should know the answers to these questions. Yet according to a 2016 survey by PolicyGenius, half the country still can’t define a deductible.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top