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How to Empower Your Small Business PR with Thought Leadership
By: Meltwater
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In small business PR, it’s easy to suffer from product or service egomania.

OK… so I made up that diagnosis.

But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. It can get to the point that you never stop thinking, dreaming, and babbling about your creation. After all, that unwavering attention is what you need to make it. Yet, ironically, that maniacal focus can be the kiss of death when it comes to thought leadership.

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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