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5 Ways to Battle Fake News and Maintain Brand Integrity
By: Meltwater
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Fake news. The term has become almost overused this past year, as stories from less than legitimate news sources ran rampant during the 2016 presidential election.

How is fake news defined? “The word fake means not genuine—a forgery or a counterfeit. It implies an intent to deceive,” says a recent Slate article. It’s used to describe unsubstantiated stories or media sources.

Add to that Oxford Dictionaries word of the year, “post-truth,” an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.’

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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