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Facebook is Reportedly Making an App for Set-top TV Boxes
By: The Verge
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Facebook is building an app for television and is asking publishers to create exclusive, TV-like shows for it, according to a new report. The Wall Street Journal reports that Facebook has been building the app, which would be available for boxes such as Apple TV. It is also talking to media companies about licensing TV-quality shows to be available on the app, the Journal reported, part of a long-term strategy to make video the center of the platform.

Facebook began working on an app last summer after discussing the idea for years, according to the Journal. But it’s not enough to build an app: Facebook needs to fill it with programming. Video on Facebook today consists mostly of short clips and experimental live streams — both formats that will be difficult to sell advertising revenue against. And advertising is the whole point of the exercise, because Facebook told investors recently that it’s running out of places in the News Feed where it could insert new ads.

And so Facebook is asking media companies to develop programming in exchange for a licensing fee. Facebook could then sell ads against the shows, which will be up to 10 minutes long and reportedly consist of both sports and scripted shows.

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This article was published on The Verge. A link to the original article can be found after the post.
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