| 'There's a Bit of Fatigue': Why Some Brands Are Staying Away From Super Bowl This Year |
|
By: Digiday |
|
 |
 Super Bowl ads seem to have been a tougher sell this year than usual.
Brands including Butterfinger, Toyota, Frito Lay and Taco Bell are sitting the Super Bowl out after years of advertising during the big game. Only 90 percent of Fox’s ad slots for the event were sold out as of early December — a benchmark usually hit in September or October.
Blame increasing competition and risk, a heftier price tag, decreasing returns and NFL’s own woes, said advertising executives.
KEEP READING HERE
|
|
This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
Social Content Manager
Media Logic
Albany, New York |
Senior Media Manager
DeanHouston
Cincinnati, Ohio |
Senior Recruiter
SwagUp
Miami, Florida |
Communications Manager, U.S. Neurology
UCB
Atlanta, Georgia |
Master Electrician
Everlight Solar
Fargo, North Dakota |
Master Electrician
Everlight Solar
Omaha, Nebraska |
Master Electrician
Everlight Solar
Sioux Falls, South Dakota |
Graphic Design Manager
Sarasota Orchestra
Sarasota, Florida |
Master Electrician
Everlight Solar
Minneapolis, Minnesota |
Master Electrician
Everlight Solar
Madison, Wisconsin |
Master Electrician
Everlight Solar
St Paul Park, Minnesota |
Electrician
Everlight Solar
Des Moines, Iowa |
Electrician
Everlight Solar
Minneapolis, Minnesota |
Electrician
Everlight Solar
Omaha, Nebraska |
Electrician
Everlight Solar
Madison, Wisconsin |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
