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How Social Media Went from Exciting to Ingrained in Our Lives
By: Meltwater
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When social media first started to emerge in the mid-2000s as a popular way to connect online, marketers and consumers split into two camps. One camp boldly proclaimed that social media was the wave of the future. The other denounced social media as a fad (something people still occasionally insist today, more than 10 years later).

It’s clear that social media has had and continues to have a substantial impact on our daily lives—and it’s hard to imagine sites like Facebook ever going away, with more than 1 billion people currently using the platform. But when you look at the broad context of social media, and some of the recent developments shaping the industry, you have to wonder—are we heading to a post-social media world?

Coming and Going
For starters, let’s take a look at the rates of emergence and decay of social media platforms. In the early days of social media, and even as recently as a few years ago, new platforms would spring up constantly, looking for a piece of the social pie, and they’d die off just as quickly when their user bases wouldn’t grow to sustainable levels.

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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