|On Faith and Building a Powerhouse Brand: The Story of My Pillow
By: Emory Brown
Some of the best success stories are the ones where we see a hero or heroine overcome some fantastic odds to create their dream life. We’ve seen this played out in the lives of billionaire J.K. Rowling, who was a mother down on her luck when she wrote Harry Potter, which turned into a super brand. We’ve seen it in the success story of Biggie Smalls, a drug dealer turned rap mogul who had the silent loyalty of a dear friend after being caught for a gun case, giving him the opportunity to soar and become a megabrand. And now we can add to the list Mike Lindell, a small business owner who became addicted to drugs and then turned his life over to God and created one of the market’s new mega brands: My Pillow.
“Overnight success” is just a saying and not a reality in the world of business. Mike Lindell can speak to that with brutal honesty. Mike has worked hard day and night to work his way into becoming a world-class act with My Pillow. Mike’s story is almost that of divine intervention because he was a heavy drug user most of his life. From cocaine to crack, he was hooked on drugs for almost two decades. Then suddenly, three of the crack dealers he bought drugs from refused to sell to him because he had been awake for 19 days. From there, Mike was on the road to recovery…and on the road to success. He traveled America to trade shows and state fairs, selling My Pillow wherever he could, and people across country started falling in love with it.
Even as his brand started to take off he still had money problems while trying to keep pace with increasing orders and was rescued once again by some investors who gave him the money he needed to keep his brand growing. My Pillow went from having cash flow problems to a hit print ad campaign that ran in the New York Times and Wall Street Journal. Then he released a My Pillow infomercial that became the number one infomercial in the world. My Pillow went from five employees to 500 overnight. More amazing is that just last week Bloomberg Business Week called him “America’s Pillow King.” In 2016 Mike opened a second My Pillow factory, watched his sales soar from $115 million to $280 million, and tripled staff to 1,500 strong. To date, My Pillow has sold more than 26 million pillows for $45 or more through the power of advertising his fantastic pillows.
Yet one of the greatest things about the My Pillow brand is its Christian values, also known as corporate citizenship in some industries. My Pillow’s tender love and care goes into every pillow it makes and gives rest to the heads of thousands of disadvantaged Americans who live in Salvation Army centers. Service to others is a big part of the Christian faith, and Mike has stated in various articles throughout the years that the secret to his success is grounded in hard work and his faith in God.
From the moment, he has dedicated himself to getting off drugs and living a good and righteous life with all the miracles, earth angels, and blessings that came along the way. Mike’s proven that any brand can become a powerhouse when your mission and your faith are doing the right things for yourself and the community.
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.
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