TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Facebook May Have Just Ushered in a New Era for Mobile Video
By: Contently
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. But over the last few years, that position has become less tenable.

Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. In December, Zuckerberg made some telling remarks in a video chat with Sandberg:
Facebook is a new kind of platform. It’s not a traditional technology company. It’s not a traditional media company… We don’t write the news that people read on the platform. But at the same time, we also know that we do a lot more than just distribute news, and we’re an important part of the public discourse.
That changing perspective continues to evolve. Last week, Facebook hired former NBC anchor Campell Brown for a “Head of News Partnerships” position. On Monday, Recode reported that Facebook will begin sharing video ad revenue with media partners. And on Wednesday, Facebook announced “The Facebook Journalism Project,” an initiatives that will include products and training for both journalists and audiences.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top