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Proposed EU Law Could Kill Cookie Banners That No One Reads
By: The Verge
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The European Commission has proposed new regulations that would curb the way companies track users on the internet. Part of that plan would be to remove website banners that provide disclaimers on cookie policies and have the user’s browser preferences automatically apply to each site they visit.

Cookies are small data files that a website saves to “remember” you. They can be used to preload websites for faster browsing, or save your sign-in information for services that require personal accounts. Companies also use cookies to track a user’s web browsing pattern to serve targeted ads.

The new proposal, announced on Tuesday, would require companies to get explicit consent from a user before being allowed to track their online activities. For example, upon installation of a new web browser, users can state whether they consent to having websites place cookies on their browsers. This preference then applies to every website the user visits rather than forcing them to individually accept the policy for each service they use.

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This article was published on The Verge. A link to the original article can be found after the post.
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