TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
How Brands are Using 'Featured' Tweets, Twitter's Most Recent Customer Service Tool
By: Digiday
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands have leaned on Twitter as a customer service tool for years. In no mood to lose its lead in the area, the platform is extending features it began testing out last summer to a broader range of brands.

Brands including Starbucks, Citibank, Hotels.com and Hyatt are curating custom profiles on Twitter, which break down their streams into three distinct sections rather than a scroll of tweets in chronological order. The first section features its most recent posts, the second section contains a gallery of images the brand chooses and the third section has “featured” tweets that brands can use to highlight their best or most relevant posts. Below these sections, all of the brand’s tweets appear in the normal chronological timeline.

Featured tweets are a good way for brands to surface relevant information up top or show users a few pretty pictures, but also makes Twitter more useful for users, said Huge’s assistant director of social media Kevin Del Rosario.

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top