TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
The Talent War, and Other Big Content Marketing Trends for 2017
By: Contently
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Six years ago, I started working in content marketing.

At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart digital agency that offered us office space and a small retainer. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team. Apparently, this agency wanted to do something called content marketing.

It was new to me, but as I soon learned, it was new to everyone. The concept—creating entertaining and informative stories for brands so that they could connect with people online—made enough sense. And if they wanted to pay us real money to make this stuff, who was I to argue? After all, I’d graduated into The Great Recession. I never became a journalism purist because all of the pure journalism jobs were gone.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top