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5 Factors That Could Impact Your Content Strategy in 2017
By: Contently
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Nobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear the words of encouragement from friends and mentors before they take on a crucial challenge. But wishing someone luck also comes with the understanding that these protagonists may fail. (The subtext: Good luck because you’ll need it.)

However, those protagonists didn’t really need luck. When we break down their victories, we can see that they channeled all of their effort into preparing a strategy that would help them be successful.

Such preparation applies to everything from boxing to intergalactic warfare to content marketing. (You saw where this was going.) As brands increase their content investments, it will only get harder for them to outperform competitors. B2B brands already spend an average of one-third of their marketing budgets on content. In 2017, 39 percent of brands plan to increase this investment, making it that much harder to separate yourself and drive ROI.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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