Pantone's New Color Of The Year Is Weird And Perfect

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By: Fast Company

Bucking the national mood, Pantone has selected a decidedly optimistic new color of the year: 2017 will be the year of Greenery (15-0343 TCX), "a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore, and renew." Too bad half the country is seeing red—and orange.

In a release, Pantone Color Institute executive director Leatrice Eisenman said:

"While Serenity and Rose Quartz, the Pantone Color of the Year 2016, expressed the need for harmony in a chaotic world . . . Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize, and unite, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose."

Pantone's Color of the Year is the company's contribution to a cultural conversation. "For us, it was coming up with a way to communicate what's taking place in our language," Laurie Pressman, vice president of the Pantone Color Institute, told Co.Design last year. "It's our way of chiming in. We speak a language of color. So we see things in color. We can explain things in color." In 2016, it selected pink and blue to address blurring gender dynamics, and in 2015 it picked a liverish red.

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