TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Study Shows Consumers Seven Times More Likely to Trust Social Media Photos Over Traditional Advertising
By: The Drum
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
With only six per cent of people surveyed in the UK (between the ages of 16 to 49) trusting traditional advertising, over three-quarters of those surveyed state they prefer looking at user-generated images (UGC). The recent findings suggest brands may have to re-think strategies when seeking trust and engagement among consumers.

The report released by Olapic today (30 November) details the results of more than 4,500 active social media users between ages 16 and 49 in the US and Europe (UK, France, Germany, Spain and Sweden), and finds that photos featuring "real people" are trusted seven-times more than traditional advertising.

The study also shows that trust has a significant impact on click-through rates and sales. In fact, over half (56%) of respondents said they are more likely to click on an ad that features UGC, and same amount are more inclined to buy the product after seeing this kind of ad.

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beneath the Brand on

Advertise on Beneath the Brand
2010 TALENT ZOO, INC ALL RIGHTS RESERVED - SOFTWARE © 2001 - 2019 PM TECHNOLOGIES Return to Top
Advertising Jobs
Marketing Jobs
Media Jobs
Digital Jobs 		Employer Sign-Up
Job Seeker Sign-Up
TalentZoo.com Jobs
TalentZoo.com Articles
Contact Us
Twitter: @talentzoo, @talentzoojobs
Facebook Fan Page
PM Technologies Power Zone