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McDonald’s Strikes Deal with WestJet Airline to Serve Coffee at 35,000 Feet
By: The Drum
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McDonald’s has beaten Starbucks and Canadian coffee brand Tim Hortons to a deal with WestJet airlines that will see the fast food company’s coffee served to customers at 35,000 feet for the first time.

The deal with Canadian airline WestJet will mean McCafé’s Premium Roast will be offered as complimentary beverages on-board, first introduced last week on its Toronto to Calgary route. The roll-out to the rest of the airline will start on 1 December, when all passengers will be offered a McCafé as one of their complimentary drinks.

The coffee has been specially brewed to adjust to higher altitudes which dull the senses, using a darker roast of beans used as well as a slightly hotter water temperature. Coffees which require steamed milk like cappuccino and lattes will not be available.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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