TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
How Not To Launch A New Product
By: Forbes
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
We hear it all the time: “I’ve spent years working on a game-changing invention—a product that is perfectly set up to change the conversation in a category that drastically needs new thinking.”

Here’s the problem: You aren’t in the conversation yet. You’re launching a brand new product, so you’d better make waves. You’d better yell, and you’d better not be afraid to make certain people a little uncomfortable.

While manufacturing, distribution and marketing support are all important to a successful product launch, brand differentiation is the most important factor that drives success for challenger brands. Game-changing innovation means nothing if nobody is talking about it and the product never sees the light of day outside of the obscurity of the patent office.

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
Beneath the Brand on

Advertise on Beneath the Brand
2010 TALENT ZOO, INC ALL RIGHTS RESERVED - SOFTWARE © 2001 - 2019 PM TECHNOLOGIES Return to Top
Advertising Jobs
Marketing Jobs
Media Jobs
Digital Jobs 		Employer Sign-Up
Job Seeker Sign-Up
TalentZoo.com Jobs
TalentZoo.com Articles
Contact Us
Twitter: @talentzoo, @talentzoojobs
Facebook Fan Page
PM Technologies Power Zone