|Study Shows Women Increasingly Look to Their Own Social Network for Purchasing Decisions
By: The Drum
With epic shopping days like Black Friday and Cyber Monday upon us, brands might be wise to consider the impact of social media recommendations and online reviews impacting female shoppers.
A recent study by Influence Central suggests that 96% of female consumers seek out opinions and recommendations from others – including friends and 'other moms' – before buying a product, trying out a service, restaurant or store.
Additionally, online influencers help to inform a woman's decision, the report suggests, with 86% of agreeing that they tap members of a trusted social media network for their opinions, advice and recommendations.
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This article was published by The Drum. A link to the original appears at the end of this post.
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