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Foursquare and Snapchat Collaborate to Offer a Better Sense of Direction
By: The Drum
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Foursquare and Snapchat announced today that Snapchatters will have better, more relevant geo-filters that will now be  more specific, creative, and fun.

Foursquare already has location data for Twitter, Uber, Apple, Pinterest and 100,000 other services, and Snapchatters can now harness the data at Foursquare, which includes over 87 million places in Foursquare's database. The enhanced Snapchat geo-filter will allow its advertisers more flexibility and creativity.

For example, a surf brand powering Snapchat geo-filters could offer branded geo-filters at a chain of stores, or at every beach in the US. Additionally, a soda company might now purchase geo-filters across all fast food and convenience store locations. The expanding venues and categories for the video-sharing service’s database means brands can acquire geo-filters pegged to places like parks, farmers’ markets and public attractions, all based on Foursquare venue shapes and its extensive categorization of places.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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