| 7 Social Media Marketing Trends That Will Dominate 2017 |
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By: Forbes |
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 Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago.
It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.
So what does 2017 have in store for us social media marketers?
1. Snap’s Evolution Will Result in Interesting New Opportunities.
First up, I’d like to mention the enormous evolution Snapchat—now called Snap—has undergone, and where it may be headed in the future. Already, Snap has transformed user expectations and major trends in the social marketing world. It’s helped bring back a more moment-focused view of communication, leading to more in-the-moment and live content, it’s facilitated more mobile-centric app developments, and it’s introduced vertical videos into the mainstream. But now, it’s looking to develop products outside its main means of exchanging messages, introducing real-world glasses to help users capture first-person visual information. Expect big things from this recently-renamed company in 2017, and huge marketing opportunities to go along with them.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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