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Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
By: Contently
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One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms. That’s a lot of jargon packed into one sentence, so let me break down what that means.

Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. But now, those platforms don’t want to be middlemen for links; they want to host the content directly.

We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. The same switch has also happened in digital video, thanks to Facebook’s native video player (Instagram and Twitter recently allowed users to host videos natively in the platform as well).

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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