TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
How the White House Will Hand Over Social Media Accounts to Clinton or Trump
By: The Verge
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share

The White House just published an overview explaining its plans for a "digital transition" between the departing Obama administration and the incoming 45th president of the United States. It details how each White House social media account (and position-specific handles like @POTUS, @FLOTUS, and @VP) will be transferred to the victor of November 8th's presidential election. Since Obama is the first commander in chief to have a presence on most of these apps, there's not much in the way of precedent for figuring out how it's all supposed to work. So the White House developed some of its own.

For the big ones, the switchover will happen on inauguration day: January 20th. That's when either Hillary Clinton or Donald Trump will assume the @POTUS Twitter account, for instance. The White House says that the account's followers (currently over 11 million) will carry over to the next Oval Office occupant, but tweets will be zeroed out so that the 45th president can start fresh. President Obama's @POTUS tweet history will be moved over to a new account, @POTUS44. That page is already live, though it's currently protected.

KEEP READING HERE


   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on The Verge. A link to the original article can be found after the post.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top